Sunday, May 25, 2008
Google is the UK's most important search engine, generating an approximate 75% market share of all search engine traffic. Google search engine optimisation (Google SEO) is focused on improving your website's "organic" ranking for key search terms on Google.
Google.co.uk, is Google's local engine for the UK. It is highly sensitive to filtering out what it considers to be non-UK based websites.
Google's Optimisation Factors
Although following similar principles, the Google search engine algorithm - Googlebot - functions in a different way from the other major search engines. This is mainly because it is more "off page" biased than either MSN or Yahoo, the two other major search engines. By "off page", we mean that when Google produces its results, it relies more heavily on information it collects from sources other than the target website. This information is largely collected by analysing the links that point at a website.
1. Inbound Links - IBLsGoogle, like all other search engines measure the number and nature of inbound links (or IBLs) into a site from other websites. Google places a greater emphasis on these links than the other engines. More than any other factor, the number, quality and origination of these links is what determines the ranking of your site in the search engine results pages (SERPs).
2. Google PageRank™Google operates a patented page ranking system called Google PageRank™. This measures the status of a page in terms of the value or PR of its inbound links. Values are calculated out of 10. A new page with no inbound links will be ranked at 0/10. An established, highly authoritative page will be ranked 10/10. Most established commercial website pages feature in a range from 3/10 to 5/10. For more detailed information and links on PageRank go to Wikipedia, the web's public encyclopedia.
http://all-seo-tip.blogspot.com/2008/01/google-seo-google-search-engine.html
